East Sussex mum starts lingerie business with mission to improve body image for all women

Beth Kates, from Uckfield, said she wanted to make beautiful underwear for women of all ages and different shapes.

Beth, a former dancer, said she would constantly see airbrushed and young women with so-called ‘perfect bodies’ and she was keen to create change in the industry and help all women feel glamorous and comfortable in their own skin whether they are doing the school run or on a night out.

With no retail experience, Beth launched Liberty & Love and is using real women of different shapes as models. She wants to make sure models are relatable.